What we
do counts
Count Us In believes in the power of all of us—individually and together—to reshape the story of how we live in the world.
Our story
Our groundbreaking, collaborative campaigns have already inspired millions of people to take climate and nature-positive action. We work with behavioral, climate and nature experts to put research into practice, co-delivering innovative campaigns and insights alongside culture-making organizations, brands and communities.
Our mission in this critical decade for Climate and Nature is to inspire non-activist audiences to take practical everyday steps that when aggregated, will make a significant impact in reducing carbon pollution and challenge leaders to act boldly to deliver global systems change.
We believe that success will only come when the mainstream of society is fully engaged. Our focus is to normalize climate and nature-positive action by inspiring people through the cultural expressions they already follow and love.
Our Team
Eric Levine
Co-Lead and Founder
Justin Forsyth
Co-Lead and Founder
Arpita Gokhale
Business Strategy and Operations
Brandon Schauer
Data Management and Insights Development
Ipsita Bhatia
Director, Business Engagement
Sarah Jacobs
Director, Green Football Weekend
Lizzie Ball
Director of Finance and Operations
Jennifer Greenway
Legal and Risk Director
Sam Pollard
Communications Manager
Genevieve Margrett
Director, Entertainment and Culture
Margherita Pisoni
Project Coordinator, Business Engagement
Our Board
Carolyn Maddox
Chair
Nigel Topping
Trustee
Kené Umeasiegbu
Trustee
Marcus Lyon
Trustee