Count Us In: Protect what you love.

Count Us In develops and delivers ground breaking campaigns that harness the power of popular culture. Our campaigns inspire mainstream action on climate and nature, driving political and business leaders toward policy and systemic change.

Our work

Social

Step Zero

Making sustainable living the norm with Social Media creators. Imagine fifty thousand creators across the world igniting one billion consumers to make more sustainable choices.

Sport

Green Football

Co-founding the world’s biggest football-climate campaign, mobilising millions of fans through their passion for the beautiful game, with hundreds of clubs and broadcasters like Sky and TNT Sports.

Music

Sounds Right

Building a movement of music fans for Nature, with UN Live, music platforms like Spotify and artists. NATURE’s music is already out there in the world – we listen to it and appreciate her sounds everyday. So why not treat her as the artist she is?

Social

Step Zero

Making sustainable living the norm with Social Media creators. Imagine fifty thousand creators across the world igniting one billion consumers to make more sustainable choices.

Sport

Green Football

Co-founding the world’s biggest football-climate campaign, mobilising millions of fans through their passion for the beautiful game, with hundreds of clubs and broadcasters like Sky and TNT Sports.

Music

Sounds Right

Building a movement of music fans for Nature, with UN Live, music platforms like Spotify and artists. NATURE’s music is already out there in the world – we listen to it and appreciate her sounds everyday. So why not treat her as the artist she is?

Social

Step Zero

Making sustainable living the norm with Social Media creators. Imagine fifty thousand creators across the world igniting one billion consumers to make more sustainable choices.

Sport

Green Football

Co-founding the world’s biggest football-climate campaign, mobilising millions of fans through their passion for the beautiful game, with hundreds of clubs and broadcasters like Sky and TNT Sports.

Music

Sounds Right

Building a movement of music fans for Nature, with UN Live, music platforms like Spotify and artists. NATURE’s music is already out there in the world – we listen to it and appreciate her sounds everyday. So why not treat her as the artist she is?

Social

Step Zero

Making sustainable living the norm with Social Media creators. Imagine fifty thousand creators across the world igniting one billion consumers to make more sustainable choices.

Sport

Green Football

Co-founding the world’s biggest football-climate campaign, mobilising millions of fans through their passion for the beautiful game, with hundreds of clubs and broadcasters like Sky and TNT Sports.

Our approach

We work with leading organizations, brands, communities and grassroots groups in sport, music, film, gaming and business, to inspire mainstream audiences to take action.

Find out more