Privacy Notice

Last updated: [April 2024]

1. What this privacy notice covers

This privacy notice sets out information on the personal information collection and use when you provide personal information to us and when you visit our website. You should also read the [link to Website Terms and Conditions]

2. Who we are

CUI – Count Us In Limited is registered in England under company number 13199784, and operates as Count Us In under charity number 1195686. Count Us In harnesses the power of popular culture to inspire and engage mainstream audiences to take climate action – driving wider systems change.

3. Personal information collection and use

When you contact us at [email protected] or through using the contact form (powered by Typeform*) on we will collect your name, your email address, the name of the organisation you are from, and the message you want to share with us.

*When submitting information via Typeform, Typeform Terms of Service and Privacy Policy will apply in addition to our own.

We will only use the contact details you provide to respond to your message or to deal with your enquiry.

4. Cookies and analytics

The website uses cookies. You can find full details of how we use cookies in our [add link to base creative cookie policy]

5. Information sharing

We will only share your personal details in the following circumstances:

  • Service Providers – We use a variety of service providers to help run our organisation. We have agreements with all providers that contain obligations on the other organisations to safeguard your information and to only use your information to provide their service to us.
  • Legal Requirement – We will disclose your personal information if we, in good faith, believe that we are required to do so by law, regulation or the order of court or other legitimate government body.
  • If we sell our assets – In some circumstances, we will have to share personal information with any person or legal entity to whom we sell or transfer (or initiate discussions with to sell or transfer) our business or any part of it, or any of our rights or obligations under any agreement we have with you.

6. Retention

We will keep your personal information for as long as needed to fulfill the purpose for which it was collected.

7. Your rights and choices

You have several different rights with regard to your personal information. Some rights only apply in certain circumstances or to certain information. There are also exemptions from some rights in some circumstances. If you want to make a rights request, please contact: [email protected]


You are entitled to know what personal information we hold about you and to receive a copy of it.


You are entitled to correct personal information we hold about you that is inaccurate. You will need to provide us with evidence of the correct information.


In certain circumstances you are entitled to ask us to delete the personal information we hold about you.

We will not be able to delete certain information, such as where we are legally obliged to keep it or where we need to keep it for legitimate business reasons such as accounts and records.


In certain circumstances you are entitled to object to us processing your personal information.

If you want to object to marketing please use the unsubscribe link in emails, or contact us to opt out of phone and postal marketing. To make sure we respect your request we have to keep your contact details on a suppression list.


In certain circumstances you are entitled to ask us to restrict our processing of your personal information.

You can ask us to do this if:

  • you dispute the accuracy of your personal information;
  • our processing is unlawful but you prefer restriction to deletion;
  • we no longer need the information but you need it for legal reasons; or
  • you have objected to our processing and we are still dealing with this objection.


In certain circumstances you are entitled to receive the personal information you have provided us in a structured, commonly used and machine-readable format.

8. How to complain

Please contact [email protected] first to resolve any query or concern you have about our use of your personal information.

You also have the right to complain to the data protection regulator. The UK regulator is the Information Commissioner’s Office. You can contact them here: or phone: 0303 123 1113.

9. Security and data location

We aim to take all reasonable steps to protect your personal information.

Our service providers are based in different locations, some of which could be outside the UK. If those countries are in the European Union, Switzerland, Iceland, Liechtenstein and Norway, or countries with an EU adequacy decision, there are equivalent laws on handling personal information and so your information is protected in the same way as it is in the UK.

We make sure that any transfer is protected by an appropriate legal safeguard, which in some cases will be standard contractual clauses.

10. Lawful bases

UK data protection law requires us to have a lawful basis for our personal information collection and use, and there are several lawful bases available.

Where we act as a data controller, we use the following lawful bases.

Lawful basisExamples of when we use it
Legitimate interestWhen you contact us with a query
Legal obligationWe have certain legal obligations to carry out certain activities, such as to respond to rights requests and to keep certain data for a specified time.

11. Contact details and company information

Registered office: First Floor, 10 Queen Street Place, London, United Kingdom, EC4R 1BE
Email: [email protected]

CUI – Count Us In Limited is registered in England under company number 13199784, and operates as Count Us In under charity number 1195686

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