Earth FC (known as Terra FC in Brazil and Tierra FC in Mexico) builds on our experience using football culture to reach mainstream audiences and applies it across different football cultures and geographies.
The campaign works with fans, players, clubs and organisations to show how extreme weather and nature loss are affecting football, and what can be done in response.
In Brazil, Terra FC has brought these issues into some of the country’s biggest football settings – from the Maracanã and the Fla-Flu derby to the Game for the Earth and the Pará State Championship.
The Climate Break, developed with the Pará Football Federation, used the hydration break during matches as a way to show how rising heat is already affecting the game. 60-second climate films on stadium screens and live broadcast across 10 match rounds reaching 16 million fans through TV, YouTube and stadium attendance
During the 2026 Men’s Cup, across the US and Mexico, The Pitch That Made Me brought players back to the places where they first played the game, showing why protecting these pitches matters for the next generation of players, while our city storytelling explored what football and the places where it is played mean to communities in the host cities.
In Guadalajara, our ‘heat wave’ fan activation made the risks of rising temperatures visible and called for action to protect players and fans.
| c. 20M | fans reached since start of the campaign in 2024 |
| 65+ | clubs have taken part |
| 600+ | pieces of media coverage |
| 20,000+ | young people taking positive climate actions |
| c. 5,000 | people taking part in a World Record attempt during the 2026 Men’s World Cup to call for more action to defend where football lives |
Highlights
Earth FC
Player shirt signings
Roberto Carlos, Thiago Silva, Marcus Rashford and Lamine Yamal are among the legendary footballers who have signed the Earth FC jersey.
Tierra FC
Heatwave
Tierra FC took over a fan park in Mexico City to raise awareness of how extreme heat affected the 2026 World Cup.
Terra FC
COP30
At COP30 in Belém, Terra FC hosted its own panels and took part in talks across the conference, highlighting football’s role in climate action. We engaged global leaders, from policymakers to scientists, inviting them to join our team and sign the Football for the Planet Manifesto — calling for collective action to protect the game and the planet.
Terra FC
Climate breaks
Terra FC implemented ‘Climate Breaks’ in the Para State Football Championship in Brazil, transforming mandated cooling breaksinto an opportunity for communication and discussion about the effects of climate change on football.
Terra FC
Game for Earth
Terra FC organised Game for Earth at Estadio das Laranjeiras in Rio de Janeiro. This brought 39 players—including Sadiq Khan and 2002 World Cup winner Edmilson—together to call for stronger cooperation between cities and clubs to protect the game.
Earth FC
World record attempt
As part of the Where Football Lives campaign, Earth FC brought football communities together in a Guinness World Record attempt — the most people juggling a football simultaneously for ten seconds. Proceeds from the project went towards protecting grassroots spaces from extreme weather.
Earth FC
Adaptation toolkit
With Football for Future, we developed a research-based, practical adaptation toolkit enabling grassroots coaches and organisations to mitigate the effects of extreme heat, flooding and air pollution, published in English and in Spanish.
Earth FC
Player storytelling
During the 2026 World Cup, we mobilised professional players and famous fans to tell their grassroots stories. USWNT icon Sam Mewis was among those who shared their experiences.
Terra FC
Media coverage
Prince William visited the Maracanã in 2025, joining young Brazilian footballers on the pitch to talk about protecting the planet through football. The story was reported on around the world.