Count Us In: Protect what you love.

Count Us In harnesses the power of football to engage audiences and drive action on climate and nature. We’re reframing climate action as cultural preservation: we make the climate conversation about celebrating and protecting football culture and the communities football lives in.

Our work

Sport

Earth FC

Earth FC is a global campaign to unleash the power of football to protect what we love. With climate change and nature loss threatening the future of the game, Earth FC brings together fans, players, clubs and communities to stand up for football and the planet we play it on.

Sport

Green Football

Co-founding the world’s biggest football-climate campaign, mobilising millions of fans through their passion for the beautiful game, with hundreds of clubs and broadcasters like Sky and TNT Sports.

Music

Sounds Right

Building a movement of music fans for Nature, with UN Live, music platforms like Spotify and artists. NATURE’s music is already out there in the world – we listen to it and appreciate her sounds everyday. So why not treat her as the artist she is?

Our approach

We work with leading organizations, brands, communities and grassroots groups in sport, music, film, gaming and business, to inspire mainstream audiences to take action.

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